March 28 - April 1, 2023 · HEAD – Genève

March 28 - April 1, 2023 · HEAD – Genève

2023 Brands

Exhibiting brands

RESERVOIR watches echo an era in which counters and gauges were at the service of mankind: on the wrist, it tells stories of heroes going for adventures characterized by intensity and self-affirmation. Cars, Aeronautic, Marine, Comics and Music are the source of inspiration for all collections, being equipped with a bespoke and patented horological module, associated with a manufacture movement, and assembled in Switzerland by a renowned watchmaker. RESERVOIR is distributed globally among 20+ countries on-line and through a network of 70+ luxury stores at a content price of 4k€. Presented annually at international fairs, the novelties received outstanding reviews from the media and regularly nominated at the GPHG (Geneva).

RESERVOIR
Since 1961, everything at Sinn has revolved around high-quality mechanical watches. Buyers of SINN watches swear by the performance, robustness and durability, quality and precision of the watches. Functionality has the highest priority. The watches boast technological features that make sense and have no fashion background. Owner Dipl.-Ing. Lothar Schmidt paraphrases it like this: "Products have to speak for themselves."

Sinn
Inspired by the ancient world, the great explorers, and the astronomical instruments they invented… Frederic Jouvenot collections are all about invention, innovative concepts, with a spice of poetry and artistic sensitivity. Result of a 2-year R&D and several patents, the unique 24-hour jumping-cage complication mechanism is enclosed in a central 12 mm capsule which contains no fewer than 100 parts, including 24 rubies which will activate the hour’s jumping beams. A micro-mechanics work of art.

Frédéric Jouvenot
The Rogé Bastide brand is based on the enhancement of French know-how in all fields, to implement it on their watches. Although some of them are based in Switzerland, all the collaborators of the project are French. The watch will be assembled in France, and the company will be based in Morteau in the Doubs region, in Franche-Comté.

Rogé Bastide

Savoir-faire Français
In the 19th century, the watchmaking family Carl Suchy & Söhne succeeded in becoming an international company. For three generations, the Purveyors to the Royal Habsburg Court catered their handcrafted clocks and watches to the Austrian monarchs and elite. With the demise of the Habsburg Empire, the watch brand also disappeared and fell into oblivion. After 100 years of quiescence, the most important watch brand of the Danube monarchy came back into business. The new automatic watches carry the legacy of Viennese Modernism and showcase the art of Swiss precision.

Carl Suchy & Söhne
Cuervo y Sobrinos was established in 1882 in Havana, a provenance that invokes Latin glamour, hedonism, luxury, cigar smoke filled casinos, elegance and exoticism. 
Cuervo y Sobrinos is the only luxury watch brand in the World dedicated to the celebration of Latin culture and way of life. The brand invites consumers to discover its history and present-day spirit, while gaining an insight into what the future may hold.  Each distinctive model tells a story and each remarkable story inspires a watch. Cuervo y Sobrinos timepieces emotionally connect with customers, making them feel like they are part of an enchanting Latin world.

Cuervo y Sobrinos
PERRELET, the prestigious Swiss watchmaking house whose roots date back to 1777, is renowned for its unique representation of the automatic movement thanks to its patented Double Rotor and Turbine technology. PERRELET is positioned as a manufacture of Haute Horlogerie with disruptive design and distinctive products.

PERRELET
Founded in 2004 in the heart of the Vallée de Joux, the birthplace of high-end mechanical watches, Pierre DeRoche has inherited a long watchmaking tradition. The brand develops unique and exclusive complications. The Royal Retro, and its 6 retrograde seconds hands, perfectly illustrates its philosophy.

Pierre DeRoche
Walking in the footsteps of watchmaking tradition while making its mark by offering a fresh creative angle, which might otherwise be described as reinterpreting the manner in which time is usually read with a savvy injection of art and know-how. Known as the master of metamorphosis and sophisticated coatings and driven by ethics, passion and commitment, Label Noir, a Geneva-based watch brand founded in 2011 by Emmanuel Curti, offers a captivating response to cutting-edge watchmaking seeking an unparalleled edge that it as stunningly exceptional as it is rare.

Label Noir
BEHRENS, is an independent watch brand formed by a group of watch-lovers, the name is to tribute the legendary German industrial designer “Peter Behrens” (1868-1940) who was a pioneer of products’ design. From which we took this concept and philosophy and turned them into our design direction towards our wristwatch’s product design via our own manufacturing and production facilities. With our skilled engineering and watchmaking team alongside with high-precision machineries, we are capable to make our design into reality by modifying each mechanical movements adopted. Each of our mechanical wristwatches offers unique complications for the joy of modern time telling machines. All our watches are designed and developed in-house by our young team to bring all new ideas of wristwatches to the modern market.

Behrens
For 30 years, Alexander Shorokhoff has been standing for fascinating design innovations combined with intricate craftsmanship. With the AVANTGARDE collection, borne of the philosophy of "art on the wrist", Alexander Shorokhov personally develops the design for his creations, but the direction has its roots in classic modernism. Each wristwatch features a hand-engraved, refined, precision mechanical movement. A highly qualified team, from the master watchmaker to the engraver, devotes the utmost care to each watch to obtain a qualitative and artistic watch that retains its value thanks to its uniqueness. The handmade, award-winning watches of the family-run watch manufactory stand for courage, innovation and art in high-quality workmanship.

Alexander Shorokhoff

Utinam
Hooke & Huygens is a new brand of Swiss luxury mechanical watches with personal gems that are easily exchanged in and out of the center of the ring-shaped watch with eight barrels all around. The gems are personalised for each watch, they are either 15 mm natural gemstone balls or metal balls, or sculptures or gemstones in a frame. The patented ring-shaped semi-skeleton movement has 8 manually wound barrels elegantly connected with gear rings, giving a power reserve of almost a week. Prices start at CHF 26'400 for the steel case CHF 42'800 for the gold case.

Hooke & Huygens
When you come through the doors of HERBELIN, you are entering the history of an outstanding family. The history of a burning passion for watchmaking, written by three bold generations since 1947. The HERBELIN company has been nestled in the Jura mountains since its earliest days and produces all its collections at its Charquemont workshops. Here, authenticity goes hand in hand with boldness and a love of beauty and movement. That is what it means to be a French style timekeeper. The history of HERBELIN is shaped by the creation of its emblematic lines, which are continuously reinterpreted to reflect new inspirations.

Herbelin

Maurice de Mauriac
Montres Airain was originally founded by the well-known watchmaking family Dodane in 1934 and became famous for its reliable, high-quality timepieces. From the 1960s, Airain was even one of the selected suppliers of the Type 20 model for the French army, specifically for the helicopter pilots of the ALAT units (Aviation Légère de l'Armée de Terre). Type 20 refers to a specification for pilot chronographs issued by the French Ministry of Defence. In 2020, Airain introduced the all-new Type 20 Re-Edition that faithfully matches the design and specifications of the original Airain Type 20 from the 1950s in every detail. The next project Airain, within the CoLAB programme, is working on with its community of watch enthusiasts is a reissue of Airain's iconic diver, the Sous-Marine.

Airain
Lebois & Co was founded 89 years ago by Raymond Dodane, who at the time belonged to the third generation of the Dodane watchmaking family. A vintage Lebois & Co chronograph auctioned by Christie's prompted Tom van Wijlick and his wife Eveline to research this unknown brand further and revive it in 2014. In its most recent project, Lebois & Co, under the name CoLAB, democratically teamed up with watch lovers from around the world to launch a retro chronograph series called Heritage Chronograph. The finishing touches are now in place, the prototypes are ready and production is underway.

Lebois & Co

YEMA
Founded in 2017, Beaubleu is a French watchmaking house in the heart of Paris. Our circular hands, a hallmark of Beaubleu watches, offer a narrative way of telling time that is both evocative and captivating. The Vitruve collection boasts three models, each with a beautifully crafted design that seamlessly blends architectural lines with the fluidity of circles. With intricate complications and distinctive features, Beaubleu watches offer a fresh perspective on the traditional notion of timekeeping.

Beaubleu
Founded in 1919, Milus is an independent Swiss family-owned company anchored in the heart of the Swiss watchmaking cradle, Biel. Constant innovation and a taste for creating beautiful objects have steadily reinforced Milus’ excellent reputation. Quality of execution, attention to detail, and an intense search of lines and materials form the values of Milus. A LAB and a Heritage collection, reinterpreting legendary Milus models, are both testaments to the brand’s watchmaking expertise. Refined and minimalistic in harmony with its legacy, Milus has already received many international awards and was notably nominated at the last GPHG for its Archimedes model. – ©Milus Watches, 2023

Milus

Reuchenettestrasse 19
Introducing BA111OD - the dynamic, game-changing watch brand that's taking the industry by storm! Led by the trailblazing Thomas Baillod, BA111OD is shaking things up by producing high-quality, premium timepieces that are also incredibly affordable. Their flagship Chapter 4.1 "Veblen Dilemma" watch is a true masterpiece, with a tourbillon complication that's entirely Swiss-made in collaboration with local artisans. But BA111OD isn't just about making incredible watches - they're also revolutionizing the customer experience by empowering their buyers to take an active role in the sales process and offering exclusive rewards and benefits. With BA111OD, top-tier watchmaking is no longer out of reach - it's time to experience the future of timekeeping! Let’s #ShaketheSapin !

BA111OD Watch Concept
Briston is a premium watches French brand, with a resolutely Sport Chic style. Our collections are the best balance between a “garde-temps” and a chic, smart & trendy accessory

BRISTON
O L I G O is a young brand of mechanical watches made in Switzerland and assembled in Geneva. Watches that are design, local and respectful of the environment. Thanks to the hands floating within the case and a minimalist design O L I G O watches are unique. The eco-responsible approach is at the heart of O L I G O's DNA. The cases are made of 100% recycled Swiss steel in a short circuit in order to minimize the carbon impact of the product. The strap, Crafted in Italy in collaboration with ColaReb, is made with vegan, PVC-free materials. Even the packaging, produced in Geneva, is made of recycled material and is 100% recyclable. O L I G O is the dream come true of Olivier Gaud, a passionate watchmaker supported by a whole network of designers, creators and local suppliers. – ©OLIGO

OLIGO
The Maison Nicolet SA founded by Armand Nicolet in 1875, is a precious element of a cultural and technological heritage and has become one of the essential constituents of Swiss horology. In 1987, the encounter with Rolando Braga, a brilliant Italian entrepreneur with a keen interest in fine watchmaking, marked the beginning of the cooperative venture between extraordinary Swiss technical skills and Italian creativity. The company's expertise is mainly focused on the revival of emblematic movements through the Original Historical Movement collection. Time flows by with the original movements dating from the 1960s, entirely restored and improved by the Maison's expert watchmakers.

Armand Nicolet

Paul Picot
Back to basics. To a simpler time. To authenticity. ELKA watches are inspired by the times when a product was kept for life. You invested in durability, quality and uniqueness. The mindset is to step back to that period in the 1960s. To those pure and colourful aesthetics we still remember; back to the magical dreams of the space race, the Beatles, the Rolling Stones and Woodstock; a return to the struggles, the changes, the rebellious spirit that so marked that decade. What if we had never really left that decade? What if we went back to it, body and soul, to become once again those enthusiastic and revolutionary people who made society move so much? The same values demonstrated at that time are still strong today. Boldness and elegance are timeless, whether they date from 1960s or the 2020s. – ©Nicolas Carvalho

Elka Watch Co.
ID Genève is the first watch brand to come out of the circular economy. We create products that reflect the values and principles of people concern about climate change and social environmental impact, we positively influence the watch making industry by designing and developing the first eco-innovative watch in the industry. The materials used are circular and have a lower carbon impact than the watch industry average. The design is modular, timeless, and evolutive to extend the length of the watch's life cycle to the maximum. We offer an avant-garde vision of watchmaking, an approach where sustainability, transparency and innovation are at the heart of our DNA and manufacturing processes.

ID Genève
Hegid is a French Maison that invented EVOL, a dressing complication for mechanical watchmaking. Designed from the best materials with reliable mechanics, Hegid watches are made to last for generations. They can also be easily transformed in just a few seconds to your needs and desires. The master craftsmanship and the independence of the brand enable Hegid to offer exceptionally qualitative watches at a competitive price. – ©Hegid

Hegid
Dedicated to sharing the history and heritage of Swiss watchmaking since 2015, Initium offers tailor-made experiments in the creation of Swiss mechanical watches, from a simple initiation to the assembly of a complete watch in one day. Today, Initium is broadening its vision and aims to appeal to watch lovers the world over. To do this, the brand has developed an innovative assembly kit that will allow you to create a high-end watch from home, after having created the design via a 3D configurator. At Initium, you are the artist !

Initium

MASTERBLOCK

Azimuth
With Ice-Watch, numbers are always astronomical. A creative bulimia which has no less than 1770 references created and more than 500 active ones, and which offers an identifiable design in numerous models and colours to attract a wide range of customers. Arriving on the market in 2007, Ice-Watch has established itself in the closed world of watchmaking thanks to its fashionable and accessible vision. Today, more dynamic than ever, the small Belgian brand of international renown displays its communicative good humor through its multiple colourful collections. Transgenerational and intercultural, Ice-Watch, now essential, confirms its strong position and its role in the watchmaking landscape.

Ice-Watch
I am H for Horology. H for Hour. H for Humanity. H like the Height of 992 metres above sea level of the city of La Chaux-de-Fonds. I am your contemporary design accessory. Pure and timeless. I was created in 2022 in La Chaux-de-Fonds. H for the street grid plan of La Chaux-de-Fonds in Switzerland. A watch born at an altitude of 992 metres above sea level, for Humanity, with a capital H. I want to break out from this watchmaking city full of precision, professionalism and passion to conquer the world. I am “Swiss Made”, of which I am very proud.

H992 Architecte Horloger
WAGNIERE is an independent brand that produces handmade watchmaking creations using unique traditional know-how. Each piece is an exceptional, customizable and exclusive product. These creations are the work of a passionate Swiss artist-craftman, Natacha Wagnière, who puts her talent at the service of uncompromising beauty and quality. By wearing Montre Wagnière, you are one of those lovers of beautiful things who will always find in the meticulous execution of ancestral know-how a form of mystery that fascinates and transcends.

WAGNIÈRE
Since 1910, Darwil is the brand for men who know that time waits for anyone! Darwil is reborn by capitalising on over a hundred years of know-how to offer a new range of timepieces with that timeless vintage touch that we love... Available in four collections, made with care in its factory in La Chaux de Fonds, we are proud to present them to you for the first time at this Time to Watches exhibition.

Darwil
Riccardo Zannetti’s story is not an ordinary one. His adventure begins with the passion for beauty, painting and figurative arts. As a boy he attended art school, where he found his best expressive form in drawing. Taking advantage of the family experience in the world of watchmaking and artistic creativity, in the 1980s he began a small production of watches with gold or silver cases, characterized by graphic references to Roman times and classic forms. The increase in the number of craftsmen with whom he collaborates for the production of his timepieces and his specific specialization conquering an audience of loyal buyers in the United States, Germany, China, Hong Kong, Singapore and the Middle East.

Zannetti Handmade Watches
This is the missing link in the evolution of watchmaking. Since the creation of the first watch by Peter Henlein in 1508, the hands have always turned around the dial. It took 512 years for the dial to revolve around the hand. The dial now revolves, leaving the one hand still. Reading time still remains as easy as it has ever been.

Christian Moriggi
A family business, Schneider&Co is a watch manufacturer of mechanical timepieces with exclusively manual winding. With a fundamentally traditional product, a touch of fun, and a disconcerting lightness, Schneider&Co watch is proud to be one of the rare Swiss watch brands that manufactures most of the elements that make up its timepieces in-house, making these a unique object. It has the means to produce and assemble its movements and all the exterior. Thus, we guarantee a local product of irreproachable quality largely covering the "Swiss made" standards.

Schneider&Co watch
SYE [Start Your Engine] is a French premium brand with a strong personality inventing a new kind of masculine elegance for your wrist. SYE is bringing Sport Tailoring to the world of watches by creating a perfect marriage of a classy yet relaxed style. If you want to change up your style, the Fastback system and our range of premium straps makes swapping out the strap feel like playing with Meccano. With its fine leather, impeccable finish, exclusive style and sharp design, you have so many reasons to get excited and give in to temptation.

SYE [Start Your Engine]
A family-owned and independent company in the heart of the Vallée de Joux, Berney revives, through its timepieces, several Valjoux mechanical calibers dating from the 1960s. But Berney also knows how to play the card of originality and vintage by continuing and developing its range of jewelry watches. Pendant, bangle, ring, these watches have, over time, become signature for the Berney company that created them. Berney's vision is to make the brand's emblematic pieces last and give a second life to a watch or to components by extending the lifecycle of the products as much as possible.

Berney
The Adriatica brand is one of the legends of the Swiss watchmaking world, a brand with a long-standing tradition that dates back to 1931. Today, Adriatica is committed to growth, which is why it is joining forces with the Swiss brand Appella, famous for its timepieces with diamond embellishments. Two histories, two brands, and from now on, a shared opportunity to win the hearts of customers in every corner of the world.

ADRIATICA
The Adriatica brand is one of the legends of the Swiss watchmaking world, a brand with a long-standing tradition that dates back to 1931. Today, Adriatica is committed to growth, which is why it is joining forces with the Swiss brand Appella, famous for its timepieces with diamond embellishments. Two histories, two brands, and from now on, a shared opportunity to win the hearts of customers in every corner of the world.

Appella
<strong>Protect Your Legacy in a WOLF</strong> WOLF is a five-generation family owned company that has been protecting legacy for over 185 years. Since 1834 the WOLF mark has been a symbol of decades of innovation and the pursuit of the perfect design. WOLF knows for a legacy to endure it must be nourished and upheld. They are dedicated to honouring people’s stories and the priceless jewellery and timepieces they entrust to them.

WOLF
15 years of watchmaking passion. Designed and manufactured by hand in Switzerland, our watch winders are the product of the expertise naturally derived from the country’s watchmaking industry. Each watch winder is assembled by hand, and all our suppliers are located no further than 50 km from our factory. Thanks to their cubic shapes, our watch winders can be joined and multiplied almost infinitely, so whether you’re looking for a Startbox, a Masterbox or a Multiple Masterbox, you’re sure to find a configuration that meets your needs. Dive into a world of precision, design, and passion for fine watchmaking with SwissKubiK.

SwissKubiK
For it to last, love must live every day. Make your timepieces last with our tailor-made watch winders, Rotor Ones, 7RT, Rotore 6 and 9, and leather travel cases from our Viaggio, Pochette, and Valigetta ranges. The story of Scatola del Tempo is about pure quality, employing the hand skills of the best craftsmen, using the best leather, and creating innovative technical solutions to match the classic taste and elegance of the timepieces. For over 30 years, we have been producing perpetual-motion watch winders made with Italian craftsmanship and 100% Swiss mechanisms. Whether ready-made or tailor-made, you can choose the Scatola del Tempo solution that best suits your specific needs.

Scatola del Tempo
HEAD – Genève, Geneva University of Art and Design, is considered as one of the leading schools of art and design in Europe. HEAD features bachelor's and master's degrees in Fine Arts, Cinema, Interior Architecture, Space & Communication, Visual Communication & Illustration, Media and Interaction Design, as well as Fashion Design and Product Design / Watches and accessories. Welcoming more than 700 students from 40 different nationalities, its new campus in the heart of an international city fosters interdisciplinary exchanges and collaborations with different art scenes and the economic world. – ©HEAD – Genève, Giesbrecht

HEAD – Genève

Brands present during the Pop-up event on Saturday, April 1st, 2023.
More informations

Arilus

ArtyA

BA111OD Watch Concept

Berney

Carl Suchy & Söhne

Claude Meylan

Depancel

Elka Watch Co.

H992 Architecte Horloger

Hegid

ID Genève

IKEPOD

Initium

KAURI

Louis Erard

MASTERBLOCK

Maurice de Mauriac

MAURON MUSY

Milus

Reuchenettestrasse 19

Minase

OLIGO

Orkos

RESERVOIR

Scatola del Tempo

Schneider&Co watch

Sequent

SwissKubiK

SYE [Start Your Engine]

WAGNIÈRE

Wire Art

XRby

ReLuxury Watch Corner brands

Iconeek

Watch Certificate

Visiodome