March 28 - April 1, 2023 · HEAD – Genève


Founded in 1919, Milus is an independent Swiss family-owned company anchored in the heart of the Swiss watchmaking cradle, Biel. Constant innovation and a taste for creating beautiful objects have steadily reinforced Milus’ excellent reputation. Quality of execution, attention to detail, and an intense search of lines and materials form the values of Milus.

A LAB and a Heritage collection, reinterpreting legendary Milus models, are both testaments to the brand’s watchmaking expertise. Refined and minimalistic in harmony with its legacy, Milus has already received many international awards and was notably nominated at the last GPHG for its Archimedes model.




Archimèdes by Milus

Archimedès is the modern successor to the Super Compressor of the Seventies with its dramatic proportions, as well as the 666, the original model created a decade earlier.

Lab 01
Lab 01

Creation and uniqueness are the main foundations of LAB 01. Timeless aesthetics with an innovative material. With its sleek and ultra-contemporary design, mimicking urban lines, these models reflect the elegance of an active urban lifestyle.

Snow Star - A watch at the heart of history
Snow Star - A watch at the heart of history

After having crossed the skies with the US Navy, the contemporary version of the Snow Star retains its spirit of adventure. Redesigned to satisfy modern travelers in search of new inspirations, eager to make new discoveries.