Time to Watches is dedicated to all watchmaking trends.
A differentiating event open to professionals and enthusiasts alike, a resolutely relaxed concept designed to facilitate exchanges, stimulate synergies and promote sales.
14 - 19 April 2026
Villa Sarasin, 1 min. walk from Palexpo
Ticketing
Time to Watches is open to the public: enjoy!
Are you a distributor, retailer, reseller or media?
Please request your accreditation.
Brands
This year, more than 80 brands are waiting for you!
Discover the Exhibiting brands from April 14 to 19, 2026.
Highlights
Time to Watches Village
Time to Watches Village: a new format that extends the experience across the Villa Sarasin, the Annexe, the Lodge, the Cellar, The Pavilions, and the Garden. More space, more experiences, more discoveries.
Garden
At the heart of the Time to Watches Village, the Garden is a true social hub, featuring a beer truck, food truck, live activities and a festive atmosphere to relax and hang out during your visit.
Annex
The Villa’s Annex is home to 12 watch brands not to be missed, along with a Spritz Bar to round off the visit.
Lodge
At the heart of the Lodge, 19 watch brands invite you to explore their worlds, along with a dedicated sustainability area highlighting committed brands.
Guided Tours
Visit Time to Watches through curated guided tours offering a focused overview of exhibiting brands and their creations. Visits are free and registration is required. Places are limited.
Free introductory workshops
Slip into the shoes of a watchmaker.
Immerse yourself in the world of watchmaking through an interactive experience.
Take a seat at a watchmaker’s workbench and discover precise manipulations on mechanical components, guided by professionals.
Watch Who? – Challenge
A super fun, XXL game everyone knows awaits you in the Garden. Anyone can play — and even some brand CEOs and watchmakers join in for unique head-to-head duels.
Lorige’s Pavilion
In a private space, Lorige’s collaboration with Aston Martin’s official endurance racing team will be unveiled through an immersive experience, offering a series of surprises for brand enthusiasts.
Time to PARTY
On April 14th, from 6:30 pm, it’s Time to PARTY!
The perfect opportunity to meet and connect face to face, drink in hand. On the programme: drinks, finger food and music.
The French hit the big time in Geneva!
French watch brands have answered Geneva’s call. As spring begins, the echo of their timepieces is set to resonate across the watchmaking landscape.
Bar – Restaurant
Looking for a gourmet break or a refreshing drink during your visit?
Our restaurant & bar welcomes you throughout the event for a convivial moment at the Villa Sarasin. Managed by Chef Gilbert Renaud.
Beer-truck
The beer truck offers a refreshing selection of local beers and drinks to enjoy throughout the event, in a friendly and relaxed atmosphere.
Food-truck
Our food truck, located in the Garden, offers a gourmet selection featuring burgers and a daily special — ideal for a break during your visit. Managed by Chef Gilbert Renaud.
Breakfast
Start the day on the right foot! At opening time, a complimentary croissant awaits you for a friendly moment before your visit.
Studio
The Studio is a dedicated space for content creation, where interviews, podcasts and original formats bring the Time to Watches experience to life.
Media Centre
A Media Centre provides journalists and media professionals with an optimal working environment, offering dedicated space for interviews, writing and professional exchanges.
Media Kiosk
Time to Watches brings together a curated selection of watchmaking press and media, available in self-service for visitors throughout the event.
Thank you to all our media partners!