March 28 - April 1, 2023 · HEAD – Genève

Our programme
Will AI replace designers in the watchmaking industry? How do watch designers address sustainability issues?

These are some exciting topics and challenges that will be addressed throughout Time to Watches 2023. On the program: 20 exclusive talks and 60 speakers to discuss the themes shaking up the sector.

This year, more than 55 brands are waiting for you!

Discover the Exhibiting brands from March 28 to April 1 2023.

As well as the participating brands in the Watch&Match on Saturday, April 1, 2023.



A watch market like you’ve never experienced in Switzerland before.

A formula that has already proved its worth overseas and that attracts a passionate audience, happy to learn more about the brands they admire and those who design them.


Time to TALK

A discussion area in the heart of the exhibition where several speakers will address some of the watchmaking challenges of today and tomorrow in a friendly setting.

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Opening Evening

28 March 6:00 pm, Time to Watches cuts the ribbon with the participation of the cantonal authorities and the HEAD – Genève, our main partner.

Time to PARTY

On 28 March, just after the opening ceremony… it’s Time to PARTY! The perfect opportunity to meet and share, face to face, with a drink in hand. On the programme: drinks, finger food and a live music performances by Knights Club!

Cocktail Dinner by La Chaumière

During Time to PARTY on March 28, you’ll have the opportunity to taste and discover the marvelous cuisine of the talented Michelin-starred chef Serge Labrosse.

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Coffee Time by WOLF

We’re pleased to announce that at this 2023 edition, you can consume your coffee for free throughout the event, thanks to WOLF.

l’Atelier by Bergeon

A watchmaker’s workbench is available to visitors and exhibitors in l’Atelier by Bergeon area. Would you like to study a watch in detail? Exchange ideas with colleagues? Produce a video? You are welcome in l’Atelier by Bergeon.

ReLuxury Watch Corner

ReLuxury, the first event dedicated to the second life of luxury and collectible pieces, is organising a corner in Time to Watches dedicated to second-hand watches. CPO watch sales, appraisals, certifications, craftsmen (repair and restoration, …)

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Valuation and expertise

During the whole duration of the show Fabien and Vanessa Chicha, watchmaking experts from Iconeek will appraise your watches free of charge and in all discretions for a possible resale.

The French hit the big time in Geneva!

A dozen French watch brands have answered Geneva’s call! The echo of French timepieces is expected to resonate loud and clear this spring in Geneva.

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Food Court

A dining area inside the event to share a gourmet meal in a warm atmosphere.

Time to the FUTURE

For the young watchmaking industry and its actors, a space to express their vision, meet collectors and investors, and communicate their passion and creativity.

In the heart of Geneva

Located halfway between Watches & Wonders at Palexpo, near the airport and Geneva’s lakeside hotels, Time to Watches will host 55 brands at the HEAD – Genève.

How to get there?

WatchCONNECT Fondue

Wednesday March 29, after your visit, join the unforgettable Fondue evening! Meet and share with industry professionals and watch enthusiasts in a friendly atmosphere (limited places, reservation required).

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An ideal setting and a renowned creative environment – the HEAD – Genève campus – to express your most audacious ideas, without constraints or filter.