Where Watchmaking and Innovation Meet

Time to Watches - a new 4-day watch event from the heart of Geneva.

Brands

As a watch manufacturer, from Switzerland or abroad, are you looking to meet your key audiences - retailers, medias, influencers and VIPs - during the most important physical watch industry event in 2022?

HEAD – Genève

The event will be held on the campus of HEAD – Genève, Geneva University of Art and Design, a world-renowned academic and cultural institution, and the only University in Switzerland to propose a Master’s programme in Watch Design.

In the heart of Geneva

Located halfway between Palexpo at the airport and Geneva’s lakeside hotels, Time to Watches will host 50 exhibiting brands at HEAD – Genève. Its emblematic venue, the Cube, will combine exhibition areas, a media room and open spaces for informal meetings and catering.

Take me there

Time to Watches lifts the veil

An industrial setting dedicated to art and design, at the service of watchmaking brands.

A well-designed and optimised venue, consistent with watchmaking values.

Versatile and elegant, between openness and intimacy, the Time to Watches stands will satisfy your every need.

Versatile and elegant, between openness and intimacy, the <em>Time to Watches</em> stands will satisfy your every need.

Three types of stand area will offer everyone a customizable and optimized space to ensure good cost control.

For brands in the making, a space with accessibility and distinction.

The building known as Le Cube will host Time to Watches and its 50 or so exhibitors. Its majestic facade, a legacy of its industrial past, gives it a resolutely contemporary echo.

Discover the layout of the venue around three key words: elegance, modularity and optimisation. Three stand areas are proposed: 9, 18 and 27 m² plus an attractive offer for emerging brands.