Time to Watches Prize

Promotion of young watchmakers from HEAD – Genève

The Time to Watches Prize, organised in collaboration with the Geneva University of Art and Design (HEAD – Genève), rewards the Bachelor’s or Master’s diploma work of a Chair in Watch Design student at HEAD – Genève. During their training, these students approach watchmaking in its entirety, from 3D prototype to finished watch, including packaging, product environment and project management, from art direction to marketing positioning. The jury awards this distinction to the student whose work stands out for its originality and innovative vision of watchmaking. Through this commitment, Time to Watches provides targeted support to young designers as they enter the professional world.


For two years now, we’ve been convinced that the watchmaking world needs a platform open to all trends and all audiences, with no barriers or preconceptions other than those of quality. We have also set ourselves the mission of helping emerging brands to make a name for themselves and find new commercial outlets. With the creation of this award, we want to go even further by offering visibility and facilitating the implementation of a student’s project.

Lucile Beney, winner of the Time to Watches 2023 Prize

SenseiWatch is a watch that tells the time in Braille. It is what its creator describes as “social design” that particularly appealed to the competition jury. From a shortlist of six selected works, Lucile Beney was unanimously declared winner of the Time to Watches 2023 Prize. A student in the 2023 Product, Jewellery and Accessories Design programme at HEAD – Genève, Lucile has developed a project with an exemplary blend of form and function. Congratulations, Lucile!