Spring 2026
Promotion of young watchmakers from HEAD – Genève
The Time to Watches Prize, organised in collaboration with the Geneva University of Art and Design (HEAD – Genève), rewards the Bachelor’s or Master’s diploma work of a Chair in Watch Design student at HEAD – Genève. During their training, these students approach watchmaking in its entirety, from 3D prototype to finished watch, including packaging, product environment and project management, from art direction to marketing positioning. The jury awards this distinction to the student whose work stands out for its originality and innovative vision of watchmaking. Through this commitment, Time to Watches provides targeted support to young designers as they enter the professional world.
Facilitator
We are convinced that the watchmaking world needs a platform open to all trends and all audiences, with no barriers or preconceptions other than those of quality. We have also set ourselves the mission of helping emerging brands to make a name for themselves and find new commercial outlets. With the creation of this award, we want to go even further by offering visibility and facilitating the implementation of a student’s project.
Elie Eliez, winner of the Time to Watches 2024 Prize
The geometry of his creations brilliantly reflects the artistic currents he draws on, such as totemism, Op art, the Memphis and Art Deco movements. His polychrome wall clocks, with their geometric motifs, appeal to both our vision and emotions, paving a new path for artistic expression: a personal universe that won over the entire Time to Watches 2024 jury, including renowned watch designer Eric Giroud.
Elie Eliez’s name already sounds like an artist’s name, so let’s keep it in mind, because we will be hearing it often in the future.
We extend our warm congratulations and encouragement to him.
Lucile Beney, winner of the Time to Watches 2023 Prize
SenseiWatch is a watch that tells the time in Braille. It is what its creator describes as “social design” that particularly appealed to the competition jury. From a shortlist of six selected works, Lucile Beney was unanimously declared winner of the Time to Watches 2023 Prize. A student in the 2023 Product, Jewellery and Accessories Design programme at HEAD – Genève, Lucile has developed a project with an exemplary blend of form and function. Congratulations, Lucile!