Established in 2019, BA111OD has emerged as a pioneer in the Swiss watch industry, making luxury watches accessible.
Situated in the heart of Neuchâtel, it merges traditional Swiss precision with innovative designs.

Through we-commerce, BA111OD enhances the customer experience, democratizing high-end watchmaking and inviting everyone to explore luxury.




BA111OD Sàrl
Faubourg de l'Hôpital 21
2000 Neuchâtel


CHPTR_Δ - Redefining Time

CHPTR_Δ by BA111OD introduces a groundbreaking way to read time, featuring a satellite hour wheel that traces a triangular path around a fixed central wheel, designed in collaboration with watchmaker Olivier Mory.

BA111OD Chapter 4.1 Tourbillon The Veblen Dilemma
BA111OD Chapter 4.1 Tourbillon The Veblen Dilemma

Discover the Chapter 4.1 T.V.D tourbillon by BA111OD, a Swiss masterpiece with a sleek 44mm titanium case and tantalum gray finish. Created in collaboration with Olivier Mory in La Chaux-de-Fonds, it features a sophisticated design, including polished and blued screws. This watch beats with a precise manually wound movement, boasting a 105-hour power reserve, and introduces the first NFC-enabled glass in a mechanical watch, blending traditional craftsmanship with modern technology.

BA111OD Chapter 7
BA111OD Chapter 7

Dive into an exquisite experience of watchmaking with our Chapter 7 timepiece, embodying a seamless blend of modern aesthetic and meticulous craftsmanship. This piece honors timeless elegance and the vibrancy of urban life.