10 - 14 April 2024 · HEAD – Genève

10 - 14 April 2024 · HEAD – Genève


Back to basics. To a simpler time. To authenticity.
ELKA watches are inspired by the times when a product was kept for life. You invested in durability, quality and uniqueness.
The mindset is to step back to that period in the 1960s. To those pure and colourful aesthetics we still remember; back to the magical dreams of the space race, the Beatles, the Rolling Stones and Woodstock; a return to the struggles, the changes, the rebellious spirit that so marked that decade.
What if we had never really left that decade? What if we went back to it, body and soul, to become once again those enthusiastic and revolutionary people who made society move so much? The same values demonstrated at that time are still strong today. Boldness and elegance are timeless, whether they date from 1960s or the 2020s.




Le projet
The brochure