Headquartered in the Swiss Jura (Le Noirmont), The “Société des Montres Paul Picot SA” was founded in 1976 by the Italian entrepreneur and watch lover Mario Boiocchi. At that time, the Swiss watch industry was in the middle of the quartz crisis, but the founder Mario Boiocchi had a clear vision and a strong values foundation. Paul Picot aims to manufacture products that combine the rich tradition of the Swiss watchmaking history with a constant innovation. The products reveal a unique luxury dimension. An accessible luxury not flaunted and exhibited but always characterized by the creation of exclusive and authentic timepieces in which the high quality is obviously a prerequisite, and the functional/technical performances are comparable to well-known international high-end watch brands.