Walking in the footsteps of watchmaking tradition while making its mark by offering a fresh creative angle, which might otherwise be described as reinterpreting the manner in which time is usually read with a savvy injection of art and know-how.

Known as the master of metamorphosis and sophisticated coatings and driven by ethics, passion and commitment, Label Noir, a Geneva-based watch brand founded in 2011 by Emmanuel Curti, offers a captivating response to cutting-edge watchmaking seeking an unparalleled edge that it as stunningly exceptional as it is rare.