14 - 19 April 2026
Villa Sarasin, 1 min. walk from Palexpo

White Star Watch

Beyond reason lies Excellence

Presentation

For over 130 years, White Star Watch has nurtured a watchmaking heritage shaped by rigour and a devotion to detail. Embracing innovation, the brand reinterprets its legacy through contemporary, elegantly executed timepieces. Each creation embodies the mastery, refinement and timeless character of a Maison that endures across eras.

Contacts

Headquarter

White Star Watch SA
Rue des Crêtets 87
2300 La Chaux-de-Fonds
Switzerland

+41 24 436 32 71

whitestar-watch.ch

Media Contact

Cédric P. Berruex
info@whitestar-watch.ch

Book an appointment Press kit

Appointments are reserved for the media.

Sales Contact

Cédric P. Berruex
info@whitestar-watch.ch

Book an appointment

Appointments are reserved for distributors, retailers and resellers.

Diagrafic, the return of an iconic 1951 model

Established in 1895 in La Chaux-de-Fonds, Switzerland, White Star Watch unveils Diagrafic, the emblematic model designed in 1951, celebrating the return of an icon.

Cookies	Duration	Description
moove_gdpr_popup	365 days	Used to store the user's choice of consent.
wp-wpml_current_language	1 day	Used to store language settings
__Secure-1PAPISID	2 years	Used to deliver ads relevant to user interests and track user activity across websites.
__Secure-1PSIDCC	1 year	Used to manage user authentication and session information, and to delivering ads based on user preferences and monitoring ad-related interactions.
__Secure-1PSIDTS	1 year	Used in delivering targeted advertisements and monitoring user actions for ad personalization.
__Secure-1PSID	2 years	Used to improve advertising targeting and track user interactions with ads.
__Secure-3PAPISID	2 years	Used to support personalized ad delivery and tracks user activity to enhance ad relevance.
__Secure-3PSIDCC	1 year	Used for managing ad settings and ensures the delivery of tailored ads to users.
__Secure-3PSIDTS	2 years	Used to deliver ads based on user preferences and monitor ad-related interactions.
__Secure-3PSID	2 years	Used for personalized ad targeting and tracking user engagement with ads.
__Secure-YEC	13 months	Stores the user's video player preferences using embedded YouTube video
APISID	2 years	Used to store user preferences and serving personalized ads based on browsing behavior.
HSID	2 years	Used to store preferences and other information, such as user authentication data, for improving user experience.
LOGIN_INFO	From 6 months to 10 years	This cookie is used to play Youtube videos embedded on the website.
PREF	8 months	Used to store user preferences and settings, such as preferred language and video playback settings
SAPISID	2 years	Used by Google to store user preferences and serve personalized ads based on browsing behavior.
SIDCC	3 months	Used for security purposes to protect user data from unauthorized access.
SID	2 years	Used by Google for user authentication, session management, and to store user preferences.
SSID	2 years	Used to store user preferences and authentication information.
VISITOR_PRIVACY_METADATA	6 months	Used to store metadata related to user privacy preferences and consent settings for managing user data protection and privacy compliance
YSC	Session	Used for tracking user video interactions and collect statistics about user actions on embedded videos.

Cookie	Duration	Description
_ga	2 years	Used to distinguish users and gather information on website usage.
_ga_*	2 years	Used in user identification and monitoring of website interactions.
ln_or	1 day	Used to store user preferences and login information for personalized content delivery.