Pragma

Presentation

Pragma is an independent Swiss haute watchmaking maison founded on the principle that trust is earned through verifiable standards. Each timepiece is entirely designed, developed, and manufactured in Switzerland, with full transparency covering material origins, production locations, and manufacturing partners.

Contacts

Headquarter

Pragma Geneva Sàrl
Rue de Lausanne 89
1202 Geneva
Switzerland

+41 79 247 41 00

pragma-watches.ch

Media Contact

Christopher Wegener
christopher.wegener@pragma-watches.ch

Book an appointment

Appointments are reserved for the media.

Sales Contact

Christopher Wegener
christopher.wegener@pragma-watches.ch

Book an appointment

Appointments are reserved for distributors, retailers and resellers.

Pragma | P1 - Perseverance Collection

Discover the P1 – Perseverance Collection, Pragma’s debut line that blends Swiss craftsmanship with sustainability. Embracing tradition and innovation, we meticulously select materials with minimal environmental impact. Our first chronometer timepiece 100% Swiss-made is powered by the Caliber Pragma 1031-1 COSC movement with an automatic winding mechanism, housed in a 39mm Solar Stainless Steel Panatere® case. We chose titanium for most parts of our movement due to its extraordinary longevity and minimal need for additional finishing treatments. Developed with Chronode, our calibre features 100% recycled grade 5 titanium for our bridges and plates, reflecting our dedication to craftsmanship and environmental stewardship.

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100% Swiss. 100% Traceable. The Watchmaker You Can Trust.

Pragma | P1 - Perseverance Collection