Alexander Shorokhoff

For 30 years, Alexander Shorokhoff has been standing for fascinating design innovations combined with intricate craftsmanship. With the AVANTGARDE collection, borne of the philosophy of “art on the wrist”, Alexander Shorokhov personally develops the design for his creations, but the direction has its roots in classic modernism.
Each wristwatch features a hand-engraved, refined, precision mechanical movement. A highly qualified team, from the master watchmaker to the engraver, devotes the utmost care to each watch to obtain a qualitative and artistic watch that retains its value thanks to its uniqueness.
The handmade, award-winning watches of the family-run watch manufactory stand for courage, innovation and art in high-quality workmanship.