March 31 - April 3, 2022 • HEAD – Genève

Culture

The development of a high quality cultural programme is an essential mission of Time to Watches. Its aim is to frame the Watch industry in a wider context and to engage in dialogue between Exhibiting Brands, their audiences and external speakers.

The 2022 programme will be structured around five themes: Art, Fashion, Finance, Future and Circular Economy.

Underlying the 2022 programme, four major topics are proposed

Thursday 31 March 2022

10:30 am

TALK

The Watch Designer – Permanence and Evolution

Discussion/debate

With Eric Giroud, independent watch designer, Nicolas Mertenat, Teaching Assistant, HEAD – Genève, and Singal Depéry, Co-Founder and designer, ID Genève
Moderation: Marc-Christian Perronnet

11:30 am

TALK

Initium’s Introduction to Watchmaking in all its Dimensions

Presentation

Workshop to create your own timepiece combining theory and practice (watch assembly kit) including the creation of a community of interest (investors). This talk aims to explore the different facets of the initiation to Swiss mechanical watchmaking.

With Mathieu Gigandet, Director and Co-founder, and Fabiano Pericles, head of the Geneva watchmaking workshop.

2:00 pm

TALK

Creation + Innovation = Passion by Mestel SA

Presentation

Mestel is a specialist in elastomer and polymer materials, Mestel SA provides services to the watchmaking industry. They specialise in tailor-made projects for leading luxury brands since 2008. They will be the main sponsor of Time to the FUTURE.

With Maurice Pasquier de PQH Holding SA and Jérôme Budnik, Project manager

© Event Picture
6:30 pm

TALK

Inaugural Evening of Time to Watches

Celebration

Inaugural evening with Jean-Pierre Greff, Director of HEAD-Genève, Jean-Daniel Pasche, President of the Fédération Horlogère and Madame La Conseillère d’Etat, Fabienne Fischer, of the Republic and Canton of Geneva

From 8:00 pm

Time to the PARTY !

Celebration

Right after the inaugural evening, The Party begins. With drinks, finger food and DJ.

More

Friday 1 April 2022

11:30 am

TALK

French Touch in Watchmaking

Discussion/debate

Debate between François Moreau (RESERVOIR) and Aymeric Vernhol (Pequignet)
Moderation: Serge Maillard (CEO and Publisher, Europa Star)

12:30 pm

TALK

The Boundaries of Design or how to Change without Losing your DNA

Presentation

With Arnaud Nicolas, CEO, L’Epée 1839, and Oliver Ebstein, CEO and Owner, Chronoswiss
Moderation: Serge Maillard (CEO and Publisher, Europa Star)

2:00 pm

TALK

Heirlooms & Legacy

Discussion/debate

With Simon Wolf, CEO, WOLF & Matt Hranek, Author

6:30 pm

TALK

The Circular Economy is Now!

Round table

The world is changing and so is the watch industry. Many brands are now integrating the circular economy as a central pillar of their development. The time has come to limit their carbon footprint, to produce zero waste, and to keep the supply chain as short as possible. Nowadays, a watch and its production must be sustainable, yet impact the environment as little as possible. Economic models must evolve, the time for action is now!.

Our round table: Nicolas Freudiger (ID Genève), Dr Günther Dobrauz (PWC), Yves Corminboeuf (HEAD – Genève)
Moderation: Suzanne Wong (Editor in chief WorldTempus)

Saturday 2 April 2022

10:30 am

TALK

Born and Reborn, the Rebirth of a Brand by klokers

Presentation

With Nicolas Boutherin, founder of the klokers concept, graduate of transdisciplinary studies. Creative spirit and pilot of product innovations for the general public (audiovisual media, automobile, medical, sport and textile) before defining the identity of the Klokers collections. His wish: to breathe the world to imagine temporal objects that make you feel good.

12:30 pm

TALK

German Watchmaking: Yesterday, Today and Tomorrow

Discussion/debate

Debate between Simone Richter (Sinn) and Matthias Stotz (Junghans)
Moderation: Serge Maillard (CEO and Publisher, Europa Star)

2:00 pm

TALK

Beyond Pre-Owned: Redefining the Collectible Watch Market

Discussion/debate

With Watchbox, Danny Govberg, Owner and CEO, and Patrik Hoffmann, Executive VP Europe.

© Nathalie Oundjian
5:00 pm

TALK

Young Watchmakers

Discussion/debate

Discussion with young watchmakers around an Instagram Live session with Baudoin van Es

© Marks.gr
6:30 pm

TALK

Futures of Swiss Watchmaking

Round table

Round table discussion between Raymond Loretan (GPHG), Manuel Emch (Louis Erard), Serge Maillard (The Watch Library), Dominique Renaud, Watchmaker, Thomas Baillod (BA111OD), Olivier Mory (Skill).

Moderator: Stéphane Gachet (co-founder and co-director of Watch Around).

Sunday 3 April 2022

10:30 am

TALK

From Smart Objects to Smart Contracts

Presentation

With Claire Eliot, Designer, Studiotech Paris. Following on from the success of smartphones, smart objects have entered the field of fashion and accessories. How can these new categories of objects and reactive surfaces (wearables) interact with decentralized softwares? What new kind of usage does this allow for?

11:30 am

TALK

Time Warp Collection, Beyer’s First NFT Collection

Presentation

With Simon Husslein, Designer, Teacher, HEAD – Genève. The Time Warp Collection (February 2022) explores the intersection between traditional watchmaking and the aesthetics of technology, gaming, fashion, and streetwear. One of its designers tells us about the challenges of this project.

2:30 pm

TALK

Louis Erard and the Future of Loyalty Programs in Watchmaking

Presentation

With Francesco Pagano, Business Development, Qiibee. The loyalty of the future is one where Brands will reward their fans with high utility ‘currency’, like high affinity Brands’ points, crypto, NFTs and miles, to begin with. All of it powered by Blockchain. Discover some relevant business cases, from Louis Erard to Fashion & Luxury big Brands. A new world is unfolding.

3:30 pm

TALK

The Art of NFT

Presentation

With Claudia Schachenmann, Strategic Consultant (BureauxSchachenmann). Capturing Opportunities for innovative watch brands in the NFT Market. Inspiration from the creative industries.

4:30 pm

TALK

Watchmaking in the NFTs Era

Presentation

Masterclass, with Guillaume Helleu (architect, co-founder of Hint3rland, Associate Researcher at HEAD – Genève).
With the development of cryptocurrencies and NFTs, the age-old watchmaking industry is now facing new challenges. This masterclass will offer a global view of the opportunities of blockchain technologies for watchmaking: certification, blockchain, community management, virtual worlds, etc.