10 - 14 April 2024 · HEAD – Genève

10 - 14 April 2024 · HEAD – Genève


Introducing BA111OD – the dynamic, game-changing watch brand that’s taking the industry by storm! Led by the trailblazing Thomas Baillod, BA111OD is shaking things up by producing high-quality, premium timepieces that are also incredibly affordable. Their flagship Chapter 4.1 “Veblen Dilemma” watch is a true masterpiece, with a tourbillon complication that’s entirely Swiss-made in collaboration with local artisans. But BA111OD isn’t just about making incredible watches – they’re also revolutionizing the customer experience by empowering their buyers to take an active role in the sales process and offering exclusive rewards and benefits. With BA111OD, top-tier watchmaking is no longer out of reach – it’s time to experience the future of timekeeping! Let’s #ShaketheSapin !




Discover Chapter 4.1 T.V.D. Tourbillon

A tourbillon, entirely designed and made in Switzerland, for less than 6,000 Swiss francs, when it is usually worth 10 times more? The convergence of art and technology by combining one of the most prestigious horological complications, the tourbillon, with a technological feat, the very first NFC-enabled crystal in the history of watchmaking, further expanding the boundaries of customer service.